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BSI Co., Ltd.

Website:
 www.bsi.co.jp
Country: Japan
     

Keywords selection : BSI has been a pioneer in developing, planning and managing content for cellular phones in Japan. This content is being distributed to cellular phones utilizing different browsers, and fulfi

Description: BSI has been a pioneer in developing, planning and managing content for cellular phones in Japan. This content is being distributed to cellular phones utilizing different browsers, and fulfills a variety of needs. BSI's main focus has been the development of Internet service contents for J-Phone's J-Sky service. Although NTT DoCoMo holds a large share of the market in Japan with 'i-mode' services, J-Phone has gained a modest share of the market through a strategy of focusing on content development such as e-mail and browsing available services. They have followed this approach since entering the content services market, and have differentiated themselves by continually expanding their content structure.

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